Twitter Introduces Video App Ads, Bidding Based On Actions & Installs

by Martin Beck
Twitter announced several additions to its app install advertising tool kit today. Advertisers will be able to promote apps within video ads and optimize bidding for installs and actions. Here’s how Twitter described the new bidding features, to be rolled out globally in the coming months, in a blog post: Optimized action bidding: This new bidding type allows app install adv ...Read the full article