Upworthy goes clickbait-free: ‘We were never about the headlines’

by Ricardo Bilton
Viral content site Upworthy burst onto the scene in 2012 with its infectious formula of aggregated feel-good stories with ultra-clickable headlines. Now, after being subject to both loathing from media observers and an entire economy of copycats aping its tactics, Upworthy is making a pivot away from curation and toward quality original fare.Read the full article