Win of the Week — Don’t Keep Them Guessing

by Madeline Milani
Think you can guess which one of these ads boosted CTR by 180%? So which one is the real winner? If you guessed Ad B, you guessed right. But the real question is WHY — and that can only be answered by examining the two ads side by side. The Original Ad The Headline: The losing ad’s headline starts with a vague benefit, that is unlikely to mirror how the prospective custom ...Read the full article