Wywy Let’s Advertisers Sync Search Bidding With Television Campaigns

by Ginny Marvin
It’s long been known that paid search and television campaigns have a symbiotic relationship and that television drives searches. Now it’s possible for search marketers to target and boost bids on select keywords when their television ads air. TV viewers are most likely to search for an advertised product within 90 seconds of airing, according to Wywy, the firm enabling camp ...Read the full article