Your Language is Ruining your Outreach And You Don’t Even Know

Outside of my day job I run a couple of sites; one of which, a lifestyle magazine, receives a lot (I’m talking 100ish plus a day) outreach emails. This gives me an opportunity to see how different industries and channels do outreach and a quick scan through my inbox shows that most (72%) of the emails I respond to are from someone with PR in their job title or from a PR firm.Read the full article