7 Signs CMOs Need To Examine Their Media Mix

One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising channels?” Quite obviously, the answer varies by company and the goals of the campaign in question. But if you’re trying to do a little self-diagnosing, there are some definite signs that you need to take a hard look at your media mix. Let’s explore seven of them. 1.Read the full article