Advertisers Keep Running Flash Ads On Mobile Even Though It’s Almost Never Supported

by Ginny Marvin
Advertisers continue to run Flash-based ads despite the fact that Flash support is essentially extinct on mobile phones. The study, published by Sizmek Thursday, found that 5.35 billion Flash rich media ad impressions served through the ad management platform defaulted to single static images. That’s 98.6 percent of Flash rich media ads defaulting on mobile devices, compared to just 8.Read the full article