Big Spaceship CEO: The future of digital ads is in ‘micro-interactions’

There was a time when TV ads commanded undivided attention, billboards dominated the landscape and glossy magazine ads stopped readers dead in their tracks (or so the story goes). Now, active moments of interaction have largely replaced passive minutes of exposure. The virtuosos of the swipe, scroll and snap have taken center stage, and they’re ready for their applause.Read the full article