Competitive Insights Tools for Paid Search in AdWords and Bing Ads

by Lisa Raehsler
Staying ahead of the competition can be challenging in certain industries, but in pay-per-click (PPC) advertising there are tools that can help to drive strategy, bidding, and ad messaging. Auction Insights Within both Google AdWords and Bing Ads, advertisers have access to "Auction Insights" reporting.Read the full article