Creating an Effective Conversion Optimization Process (Infographic)

by Zach Bulygo
Many companies don’t have success with A/B tests for one simple reason. There is no process or system set up to run A/B tests. Marketers blindly throw tests up and see what happens. They have no process for creating tests, running tests, or learning from tests. They run tests on things that don’t impact the bottom line, and they stop tests too early. The solution to this problem is an easy one.Read the full article