From Engagement to Leads: The Psychology Behind Converting Social Media Fans

With over two billion of active users, social media networks are an excellent means of promoting your brand and accelerating business growth. Unless, of course, you're doing it wrong. Some 61% of SMBs report success with gaining new customers via social media, according to research (PDF). That means, however, another 39% do not; that is, they fail to turn likes and shares i ...Read the full article