In marketing tech at Netflix, APIs are the new black

by Scott Brinker
Tony Ralph, the director of ad technology at Netflix, delivered one of the best talks at MarTech in San Francisco earlier this year. It’s truly a “graduate level” discussion about how Netflix’s adtech/martech team developed a build-and-buy strategy for their own technology stack for bringing programmatic advertising in-house.Read the full article

MarTech 2015 - Adtech Meets Martech Bringing Programmatic In House

Tony Ralph, Director of Ad Technology at Netflix, explains to the #MarTech audience the steps they took to arrive at the decision to build their internal infrastructure by moving programmatic in-house using tested hypothesis and calculating the risks. Speaker: Tony Ralph, Director of Ad Technology at Netflix From: MarTech Conference San Francisco, CA. March 31, 2015. MarTech is a conference for the growing community of senior-level, hybrid professionals who are both marketing & tech-savvy. Learn more: