PPC Trademark Bidding In Q1 Fell Sharply After The Holidays; Highest In Home Services Industry

by Ginny Marvin
BrandVerity issued its third State of Branded Keywords in Paid Search report this week. The report looks at trademark usage on the core branded keywords of more than 250 consumer brands in 10 different industries in Q1 2015. Instances of advertisers bidding on trademarked terms in industries such as Clothing & Apparel and Consumer Electronics fell sharply in Q1 after the ...Read the full article