Q2 Report: Ad Spend On Facebook FBX Outpaced Google Display

by Ginny Marvin
Advertiser spending on Facebook FBX grew 48 percent while display ad spend on Google dropped 9 percent among customers using IgnitionOne’s campaign management platform, according to the company’s Q2 Digital Marketing Report. Overall, spending on programmatic display ads continued its growth trajectory of the past two quarters, rising 33 percent year-over-year in Q2 2015.Read the full article