The one focus group agency execs love: their kids

by Shareen Pathak
Agencies spend tens of thousands of dollars on market research and surveys to figure out what the heck Gen Z and millennials really want. But sometimes the answer is sitting on their living room sofa. Teenage kids can be a huge source of knowledge for agency execs. “Having spent many years sitting at the kitchen table helping my daughter complete various homework assignments a ...Read the full article