The Selfless Approach to SEO

TL;DR: Googlebot is getting smarter in terms of giving users what they want, when they want it and how they want it. Empathy is at the heart of virtually all recent changes made by Google and thus, it is critical for SEOs to approach strategy in a selfless manner. When we approach content creation and user experience with empathy, our chances of creating content that Google w ...Read the full article