Using Second-Party Data To Expand Reach & Improve Your Retargeting

by Matt Ackley
We already know the importance of first– and third-party data. We’ve tossed in this concept of second-party data every now and again, but without much in the way of concrete examples and recommendations on how to use it. Despite that, there was an interesting nugget in a June 2015 eMarketer report, “Marketers Put First-Party Data First,” which found that senior-level markete ...Read the full article