Why All Brands Need to Prepare for the Localization of Marketing

In late 2009. Foursquare and Gowalla were the rage among the technorati. Social navigation app Waze was just getting traction. Twitter acquired GeoAPI, a startup specializing in location technology, and the tech blogs were buzzing about the promise of geolocation — about the idea that location-aware mobile devices will revolutionize how consumers and brands interact in the physical world.Read the full article