Why Email is the #1 Customer Retention Tool

by Pam Neely
Too many of us are missing the boat. We are so focused on finding new customers, growing our lists, getting more traffic, and finding more followers that we neglect a fortune’s worth of business right under our noses: Our existing customers. This applies to both B2B and B2C businesses. It applies to freelancers, bloggers, ecommerce sites, SAAS companies and even local shops.Read the full article