World’s fourth-largest bank dumping old domains in switch to dot-brand gTLD

by Kevin Murphy
A French bank appears to be the first major company to commence a permanent switch from a legacy TLD to a new dot-brand. BNP Paribas, the fourth-largest bank in the world, is dumping its .fr and .net domains in favor of .bnpparibas for customers in its domestic market, where it serves close to eight million retail banking customers. Visitors to the .fr and .Read the full article