5 Ways to Use the 80/20 Rule for AdWords

by Rocco Baldassarre
The Pareto Principle, also referred to as “The 80/20 Rule,” is frequently used to manage businesses, but can be equally useful to make online marketing decisions. The 80/20 Rule has always been important to me, not only because it was named after an economist (Vilfredo Pareto) from my home country, Italy, but because I always look for the most efficient way to achieve my goals.Read the full article