Are Measurement Issues Holding Back Your Marketing Plan?

Are Measurement Issues Holding Back Your Marketing Plan? July 10, 2015 - Posted by Jen Whitten to News WPP’s Millward Brown Digital conducted a study of 400 senior marketing executives in the spring of 2015 to take a deeper look at digital ad spending. While marketers are spending an ever-increasing amount on digital ads, concerns exist about whether the ads they’re spendin ...Read the full article