Every Media Buyer Needs to Know these 5 Digital Video Trends

by Ritika Puri
Digital video is one of the biggest opportunities in advertising—the decision to launch a campaign will be a great one. Platforms like YouTube give a new twist to the mass-market value of television: in addition to generating reach, you’ll be able to drive conversions and direct ROI for your client or brand. To achieve the best results possible, you’ll need a strong sense of the landscape.Read the full article