How Joe Weisenthal brings a bit of Business Insider to staid Bloomberg

by Ricardo Bilton
When Bloomberg hired Business Insider executive editor Joe Weisenthal last fall, it seemed an odd fit. Wiesenthal’s obsessive, nearly fanatical coverage of market movements — and ubiquitous Twitter presence — made him a standout among business reporters, but his style felt incompatible with Bloomberg’s buttoned-down ethos. Eight months later, Weisenthal, 34, seems to have adjusted well enough.Read the full article