How Minute Maid Out-Juiced Their Competitors on Twitter by 1,261%

by Lucy Hitz
In the month of June, juice brand Minute Maid received 1,261% more engagement than its competitors, Ocean Spray, Welch’s, and Mott’s. Minute Maid drove an 82% share of voice during June without even holding the crown for most followers (that goes to Welch’s). So how’d they do it? Read on to find out and learn how to apply these lessons for your own brand, or watch this vide ...Read the full article

How to Out-Juice Your Competitors on Twitter by 1,261%, ft. @MinuteMaid_US

For this week's brand profile, we're taking a look at how @MinuteMaid_US crushed their competition on Twitter! We analyzed data for the entire month of June and unearthed some interesting tactics that you can apply to your brand’s social strategy.