How Rodale Inc. Evolved Its Content Strategy to Become the World’s Largest Health and Wellness Media Company

by Scott Aughtmon
J.I. Rodale, the founder of Rodale Inc., publisher of Prevention and several other magazines, was dead at the age of 72. What was even more shocking was where he died. As a guest on The Dick Cavett Show, Rodale suffered a heart attack onstage as the host interviewed another guest. (Cavett and the guest were unaware until they commented to Rodale and he didn’t respond. The show never aired.Read the full article