Minions mania: Why the weirdos took over the world

It’s the Minions’ world, and we’re just living in it. Everywhere you turn, those silly yellow pill-shaped creatures are peering back at you behind their thick goggles. It’s part of an arguably diabolical promotional plan from Illumination Entertainment to promote “Minions,” a prequel to the “Despicable Me” franchise, out Friday. And, indeed, the saturation is bordering on, well, despicable.Read the full article