Most Users Would Reject Opportunity To Pay To Avoid Mobile Ads

by Greg Sterling
Despite the fact that most consumers are wary about digital advertising, they are also unwilling pay to avoid ads either. This finding comes from AppLovin, which surveyed 5,000 US adults and asked them if they’d be willing to pay a monthly fee to remove ads from their smartphones. According to the published data, roughly 67 percent said they wouldn’t pay anything to remove ads.Read the full article