Myth Busters: Emotion Doesn’t Belong in SEM Ad Creative

by Karen Amundson
If you are a veteran search engine marketer, designing ad copy tests might be one of the last things on your mind. After all, you are responsible for defining strategies to test last year’s KPI’s, pushing your team to innovate, and maintaining a competitive edge. But this is precisely why you can benefit from reevaluating your team’s approach to ad copy testing.Read the full article