There Are No More Secrets Left In Programmatic, Only Work To Be Done

by Rob Rasko
“No. Try not. Do … or do not. There is no try.” -Yoda As more publishers adopt programmatic best practices and become aces in optimization, we’ve discovered that there are no longer hidden secrets towards achieving higher CPMs. The major unknowns of programmatic buying and selling have been worked out — all that is left to do is the work.Read the full article