Understanding the Customer Makes Mobile Search Meaningful #SESAtlanta

by Emily Alford
Since "mobilegeddon" recently had brands scrambling to meet new "mobile-friendly" requirements, mobile search has become de rigueur for most SEOs. During a session at SES Atlanta yesterday, Kristina Smith, director of search engine marketing for Adam and Eve, and Jonathan Kagan, senior director of search and biddable media for MARC USA, explained how truly understanding a cus ...Read the full article