Unsolved mysteries: Did JWT really invent the grilled cheese sandwich?

by Shareen Pathak
Rosemarie Ryan, the former CEO of JWT North America, is pretty convinced about this one thing: “JWT invented the grilled cheese sandwich,” she told Digiday while in the office as a guest on our podcast a few weeks ago. The concept is often as used as proof that agencies can do more than just sell product: they can invent, they can change culture and they can create a client’s stories.Read the full article