5 Ways to Get Insanely Low CPCs on the Display Network

by Larry Kim
The Google Display Network is massive; across this network of millions of websites, apps, and videos, you can reach 93 percent of all Internet users. In years past, though, it was considered a lower-quality way to advertise than search. Image via Think with Google That's not at all true. The GDN has way more ad inventory, lower CPCs, and is often the better choice for some advertisers.Read the full article