Are You Ready For Mobile Paid Search v2.0?

by Josh Dreller
We’re at a turning point in mobile paid search. The fact is, most paid search practitioners were trained in a desktop-first world, but many are now spending nearly half (or more) of their budgets on mobile search. As it often does, consumer behavior has outpaced marketer reaction, so we’re left with a situation in which yesterday’s thinking is largely being applied to today’s challenges.Read the full article