Confessions of an influencer marketing matchmaker: ‘There’s a shakeout coming’

by Lucia Moses
The social platform boom has given rise to a new breed of niche celebrity with huge followings of their own. With their strong appeal to millennials, it’s no wonder brands have been trying to capitalize on their fan base. For the latest in our Confessions series, we got the low-down from an executive who facilitates deals between personalities and brands.Read the full article