Google AdWords Adds Bidding Tools For Target CPA And Target ROAS

by Ginny Marvin
Google launched two new bidding tools on Monday: target opt-in recommendations and Target CPA Simulator. Let’s start with Target CPA Simulator since it’s name is intuitive. First announced during the Inside AdWords livestream this spring, the new Target CPA Simulator (pictured above) estimates what will happen to conversions if you adjust your target CPA.Read the full article