Google Tests Direct Hotel Booking

by Greg Sterling
Google is apparently testing out direct hotel booking. The company is seeking to have hotel searchers book and pay via Google rather than handing off the lead to a third party travel site or hotel site. This was first pointed out by travel news site Tnooz. Other than the example provided in the Tnooz article (a Washington DC Kimpton/IHG property) I was unable to duplicate th ...Read the full article