“See First” Marketing: How to Earn Facebook’s New Blue Star (& Why You Need To)

by Sherice Jacob
The organic reach pool on Facebook is steadily drying up as the company shifts its focus to creating a tighter-knit community rather than a brand podium. Now, more than ever, marketers need to step up their game to shift away from product-based messaging and toward consumer-centric engagement. Being liked is no longer a guarantee that your posts will show up customers’ news feeds.Read the full article