The Enormous Encyclopedia of Digital Marketing Terminology

Are you a rookie in the field of digital marketing? The massive amount of terminology may seem daunting when you’re first starting off. This is why I have compiled a list of terminology used in the vast world of digital marketing, each accompanied by a link that will help you better understand the term.Read the full article

  • How to Lower Your Site's Bounce Rate - 23 readers - In the Internet world, a high bounce rate is the kiss of death -- and a sure sign that your website needs a major overhaul.

  • Press Release - 9 readers, 8 Tweets - A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments - Small Business Encyclopedia

  • 4 Ways to Turn Real-Time Into Right-Time Marketing - 17 readers, 188 Tweets - What's the difference between real-time data and right-time data, and why should marketers be focusing on right-time data instead?

  • Analytics Basics: Unique Visitors, New vs. Returning Visitors - 12 readers, 4 Tweets - What you should know when tracking unique visitors or new vs. returning visitors. First in a two-part series on metrics to watch.

  • What's the difference between revenue and income? - 15 readers, 7 Tweets - Q: The terms Revenue and Income are often used in reporting earnings. What is the difference? — Audrey W.

  • Target Market - 13 readers, 17 Tweets - A specific group of consumers at which a company aims its products and services - Small Business Encyclopedia