AdWords Estimated Total Conversions Now Counts Activity Across Apps And Web

by Ginny Marvin
As apps consume more of our time on mobile devices, Google announced it is plugging what had been a growing gap for many advertisers in its Estimated Cross-Device reporting capabilities for display ads. Tuesday, the company announced advertisers will be able to get estimated conversion activity on display ads when users navigate between apps and the web or between more than one app.Read the full article