Consistent branding increases click through rate in Google

by Michiel Heijmans
Last week, Thijs wrote a post on headings and taglines. Following that post, I’d like to elaborate a bit on focus, but now related to your branding. In this post, I’ll tell you my point of view on how to incorporate consistent branding in your website and how this can contribute to improving your click through rate from Google.Read the full article