Content and cocktails: Stoli finds ‘the right mix’

After breaking away from U.S. distributor William Grant & Sons and setting out on its own in 2013, Stolichnaya vodka has reintroduced itself as “the” vodka and partnered with upscale lifestyle publications like Esquire and Playboy. “The Originals,” a set of Q&As and video profiles on influential people and businesses saw the brand team up with Mashable Brand Lab on sponsored content.Read the full article