Mobile Search Spend Increases 71 Percent From Last Year [Study]

by Mike O'brien
Paid search spending growth is up 22 percent for tablets and a whopping 71 percent for smartphones, according to the recent Q2 Digital Marketing Report from IgnitionOne, a company specializing in cloud-based marketing solutions. While both mediums have comparable growth in CPC and CTR (24 and 28 percent for phones, 26 and 17 percent for tablets) smartphone clicks outpaced th ...Read the full article