The Biggest Digital Marketing Opportunities of 2015

Marketers say making proper use of Big Data is the biggest digital opportunity of 2015, according to a recent report from Millward Brown. The report was based on data from a survey of 400 marketers at brands, media companies, and agencies. Finding ways to use Big Data well was cited as the most important digital opportunity by 19% of brand marketers, 10% of marketers at ...Read the full article