The One Stop, Five Step, Quick Start Content Marketing Plan

by Bernadette Coleman
It’s time to review your content marketing activities and assess how, or whether, they have delivered the results you expected. Even though many businesses have a regularly updated Facebook page and Twitter account, most don’t know how to measure the return on their content marketing investments. What’s a “like” worth? How about a “retweet” or a comment on the company blog? Th ...Read the full article