Why e-commerce biz Birchbox has big offline plans

To expand its online business, Birchbox is looking offline. The subscription beauty-box business is expanding its brick-and-mortar presence in the U.S. Its first retail store opened in SoHo neighborhood of New York City a year ago; the brand announced Monday that two more stores — a second Birchbox and the first Birchbox Man store — will open in 2016.Read the full article