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forbes.com - 19 readers, 297 Tweets - Content marketing is still among the most effective ways for brands to gain visibility. The right type of content has the ability to rank prominently in search results, earning shares on social media and making a name for the business behind it. As with other types of marketing, however, the type of campaigns [...]
forbes.com - 7 readers, 468 Tweets - Content marketing seems to be the new “it” in the digital marketing realm. Why shouldn’t it, though? Considering how the very essence of this marketing method is to provide content that solves other people’s problems, it’s no surprise that everyone has fallen head over heels about it. But what exactly are [...]
inc.com - 7 readers, 192 Tweets - How does a single content marketing campaign secure 4M views, 1,200 publisher stories, and an 850% organic traffic lift? In this post, you'll discover the elements of a viral campaign.