Applying Cultural Context to Cart Abandonment

by Linda Bustos
Earlier this year, a study by ComScore commissioned by UPS surveyed global online shoppers about their cart abandonment habits. Aggregate data hides insights, while segmented data reveals them. How can ecommerce marketers apply this data to contextual optimization efforts? Let’s take a closer look at what the data suggests for each of these regional segments: APAC, Brazil, ...Read the full article

  • Will Mexico Become The Most Important E-Commerce Market In Latin America? - 5 readers, 212 Tweets - In Mexico City's Tepito neighborhood vendors in tarp covered stalls sell Nike running shoes, dietary supplements, women's handbags and men's suits. The DVDs and Blu-ray discs are bootleg and the name-brand merchandise is mostly brought in from the U.S. through unofficial channels. Historically Tepito has been known as the home [...]