Chat App-vertising Is Basically the Movie ‘Her,’ But With Brands

by Tessa Wegert
In the award-winning 2013 movie Her, a man (played by Joaquin Phoenix) falls in love with a computer operating system equipped with artificial intelligence. The OS becomes the man’s supportive and engaging companion, which may seem like science fiction, but in 2015 it’s not that far off. Why? Because the messaging app Kik is making it possible for brands to have one-on-one conversations with us.Read the full article