Focus on Lifetime Value: InMobi's Bob Bahramipour on Marketing Smarts [Podcast]

Bob Bahramipour is senior vice-president of global business development at InMobi, a mobile advertising platform that enables brands, developers, and publishers to engage global consumers. Bob co-founded the e-commerce startup Switchouse Inc, which he later sold to Amazon. Before that, he worked at Yahoo, leading the company's search business development team.Read the full article